From my Library 2.0 Thoughts the other day I addressed in point #11 the following:
Have you created an online community? Is it so restricted that the flow of ideas between users is affected? It shouldn’t just be about the library connecting with the patron. It should be about connecting your patron with their niche community.
The University of Kentucky Libraries is currently in a hullabaloo over a recent decision from Facebook to disable their user account. Seems that the University had set up a user profile for the library, which is against Facebook policy. I give full props to the University for trying to connect with the community, but they went about it the wrong way. The library was merely connecting with the patron.
Facebook encouraged the library to instead form a group. Being a college student and avid Facebook user I couldn’t agree more. I don’t want to be friends with a library. I want to join a group where I can meet others that are library advocates like me.
If your library is trying to interact in a 2.0 environment take note that you need to form a community and not a contact card.